Projects

Flick Off

Action Required

Announced by Sir Richard Branson and the Government of Ontario, our provocative, multi-media campaign got kids’ attention in Canada around the world, educating a generation about global warming and energy conservation. (Ruffling the feathers of parents, journalists, and politicians was half the fun of it.) MuchMusic ran tv spots, Virgin hosted concerts, Roots sold t-shirts, and David Suzuki climbed aboard the FLICK OFF Express.

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