About Us
Based in Toronto, Key Gordon is an advertising & design agency specializing in the development of print, digital and broadcast creative. We don’t have a “proprietary” approach to the work we do littered with trademarks, buzzwords and catchphrases. Our approach is much simpler: we do whatever it takes to help our clients communicate better.
Our Background
Key Gordon was founded in 2001 by creative director Grant Gordon and Key Publishers, at the time the largest independent publisher in Canada. Today, Grant runs the firm with Mackenzie Gilmore. Together they lead a team of writers, design thinkers and digital experts who know how to listen—to our clients, their customers, and the zeitgeist of today.
Our Approach
We are an advertising & design hybrid. We base every project on a communication concept—an arresting idea. Then we apply original design thinking. To us, neither copy nor design is king. We strive for a powerful combination of the two, something that creates tension—verbally, visually, conceptually—and memorable communication.
Our Team
Today we’re a firm of a dozen professionals—big enough to sink our teeth into large projects, but still small enough to obsess over the little ones, too. We listen closely, collaborate helpfully, and offer our clients all the insight, support, and creative material they need to level up.
Grant Gordon
Creative Director | grant@keygordon.com
Selling fast food and sugar to kids was a lousy way to earn a living. So, after a dozen years of copywriting and creative directing at international ad agencies, Grant broke away from the mainstream to found Key Gordon. For over 18 years, Grant has fostered a creative team of highly talented (and relatively egoless) individuals obsessed with doing good work for good clients.
Mackenzie Gilmore
General Manager | mackenzie@keygordon.com
Mackenzie Gilmore leads the KG team with aplomb, and when it comes to branding, he has real chops: Mackenzie has managed a surfeit of rebrands, website builds, editorial design projects, and multimedia ad campaigns. He has excelled in a wide range of sectors including theatre, pharma, asset management, education, healthcare, ESG and clean tech. Don’t be fooled by his affable exterior. When it comes to looking out for our clients, he is hyper-vigilant.
Kasia Hulicki
Business Manager
Joe Gorecki
Senior Art Director
Jonathan Scott
Vice-President, Advocacy
Renee Robinson
Senior Art Director
Taps Das
Senior Art Director
Larissa Scholtis
Senior Art Director
Tamara Grunberger
Account Director
Jordan Puopolo
Senior Art Director
Seth Singer
Director of IA and UX
Phoebe Miller
Senior Art Director
Dave Bowden
Copywriter / Digital Strategist
Peter Andrew Lusztyk
Director of Photography
Gill Deacon
Partner
Gill Deacon, former CBC television and radio host, lends her extensive media expertise to KG clients on an as-needed basis. Best-selling author, podcast host, and Substack writer, she is KG’s secret weapon when it comes to helping our clients hone their skills in the fine art of communication.
Our Studio
Our new studio is located in a former toy factory on Carlaw Avenue, while our financial office remains at 70 The Esplanade.
