About Us

Key Gordon is a full-service advertising & design agency in Toronto. We help clients communicate the impossible, turn heads, and prosper. Our mission? To produce provocative, award-winning work for products we believe in. So far, so good.

Our Background

Key Gordon was founded in 2001 by creative director Grant Gordon and Key Publishers, at the time the largest independent publisher in Canada. Today, Grant runs the firm with Bruce Roberts (a suit who never wears a suit). Together they lead a team of writers and design thinkers who have a very unusual skill in this business: they know how to listen.

Our Approach

We are an advertising & design hybrid. We base every project on a communication concept—an arresting idea. Then we apply original design thinking. To us, neither copy nor design is king. We strive for a magical combination of the two—something that creates tension—verbally, visually, conceptually—and memorable communication.

Our Team

Today we’re a firm of 15 professionals—big enough to sink our teeth into large projects, but still small enough to obsess over the little ones, too. We listen closely, collaborate helpfully, and offer our clients all the insight, support, and creative material they need to level up.

Grant Gordon

Creative Director | grant@keygordon.com

Selling fast food and sugar to kids was a lousy way to earn a living. So, after a dozen years of copywriting and creative directing at national and international ad agencies, Grant broke away from the mainstream to found Key Gordon. For 15 years, Grant has fostered a team of highly talented (and egoless) individuals obsessed with doing good work for good clients.

Bruce Roberts

Managing Director | bruce@keygordon.com

In a business rife with hucksters, Bruce is a complete anomaly. He is honest, down-to-earth, values-driven—and our clients intuit this from the moment they shake hands with him. In Bruce’s previous life, he managed national accounts at FCB and Scott Thornley & Company, where he honed his skills as an exceptionally savvy brand strategist.

Kasia Hulicki

Business Manager

Joe Gorecki

Senior Art Director

Jordan Puopolo

Senior Art Director

Karol Borrero

Art Director

Jordan St.Claire Snyder

Art Director

Renee Robinson

Graphic Designer

Lauchlan Rogers

Social Media Strategist / Special Projects Manager

Peter Andrew Lusztyk

Director of Photography

Jonathan Scott

Public Relations Director


Our Studio

Our studio is located in a refurbished flour mill at the foot of Church Street in downtown Toronto.