About Us

Based in Toronto, Key Gordon is an advertising & design agency specializing in the development of print, digital and broadcast creative. We don’t have a “proprietary” approach to the work we do littered with trademarks, buzzwords and catchphrases. Our approach is much simpler: we do whatever it takes to help our clients communicate better.

Our Background

Key Gordon was founded in 2001 by creative director Grant Gordon and Key Publishers, at the time the largest independent publisher in Canada. Today, Grant runs the firm with Bruce Roberts (a suit who never wears a suit). Together they lead a team of writers, design thinkers and digital experts who know how to listen—to our clients, their customers, and the zeitgeist of today.

Our Approach

We are an advertising & design hybrid. We base every project on a communication concept—an arresting idea. Then we apply original design thinking. To us, neither copy nor design is king. We strive for a powerful combination of the two, something that creates tension—verbally, visually, conceptually—and memorable communication.

Our Team

Today we’re a firm of a dozen professionals—big enough to sink our teeth into large projects, but still small enough to obsess over the little ones, too. We listen closely, collaborate helpfully, and offer our clients all the insight, support, and creative material they need to level up.

Grant Gordon

Creative Director | grant@keygordon.com

Selling fast food and sugar to kids was a lousy way to earn a living. So, after a dozen years of copywriting and creative directing at international ad agencies, Grant broke away from the mainstream to found Key Gordon. For over 18 years, Grant has fostered a creative team of highly talented (and relatively egoless) individuals obsessed with doing good work for good clients.

Bruce Roberts

Managing Director | bruce@keygordon.com

There isn’t a smarter or more down-to-earth advertising exec in Toronto. Bruce wants the very best for our clients, and they intuit this from the moment they meet him. In Bruce’s previous life, he managed national accounts at FCB and Scott Thornley & Company, where he honed his skills as a brand strategist.