Get Out the Youth Vote Campaign
Carleton University

Racists vote. Drown them out. Get your vote on.

This poster campaign for the RRRA sought to find a way to inspire youth to vote in the 2015 federal election. Rather than lecturing or guilt-tripping students, we went for a new approach to show why every vote actually matters. Turnout was way up on campus, and credited by Catherine McKenna, the Minister of Environment, as integral to her victory.

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© 2023 Key Gordon – Branding the Good Guys.